In the tech world, it's easy to fall into the trap of explaining complex features with even more complex explanations. We've been there.
For years, we tried to articulate our product's capabilities through detailed descriptions and technical specifications. While accurate, this approach often left potential users struggling to grasp the real value of our solutions.
That's why this quarter, we embraced a shift in our communication: “Show, Don't Tell.”
Why This Matters
When you're building software, there's always a temptation to explain every feature, every capability, every technical advantage. But we've learned that understanding doesn't come from reading - it comes from experiencing it.
Our New Approach
That's why we've introduced several new formats across our website, blog, and content that you can experience firsthand.
- Interactive Demos: Experience our product firsthand with no commitment and discover its "wow" moments in seconds.
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Micro-feature Showcases: Short, focused demonstrations of specific features in GIF or video format. Here's a GIF showing our Machine-assisted tools:
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Trial Access: Try out Kognic with three Zenseact Open Datasets.
- Videos: Clear visual walkthroughs that showcase our solutions in action
We're already seeing the impact of this shift and this is just the beginning. We're committed to making our product not just powerful, but immediately understandable.
