In the tech world, it's easy to fall into the trap of explaining complex features with even more complex explanations. We've been there.
For years, we tried to articulate our product's capabilities through detailed descriptions and technical specifications. While accurate, this approach often left potential users struggling to grasp the real value of our solutions.
That's why this quarter, we embraced a shift in our communication: “Show, Don't Tell.”
When you're building software, there's always a temptation to explain every feature, every capability, every technical advantage. But we've learned that understanding doesn't come from reading - it comes from experiencing it.
That's why we've introduced several new formats across our website, blog, and content that you can experience firsthand.
Micro-feature Showcases: Short, focused demonstrations of specific features in GIF or video format. Here's a GIF showing our Machine-assisted tools:
Trial Access: Try out Kognic with three Zenseact Open Datasets.
We're already seeing the impact of this shift and this is just the beginning. We're committed to making our product not just powerful, but immediately understandable.